Sail's Pedagogy

Sail's posts about her class, classes she is taking, and education.

Eli Pariser: Beware online “filter bubbles”

on May 18, 2011

Anyone on the internet should see this. Our internet searches are being filtered.

Rene Pickhardt has blogged about what he thinks the 57 signals google uses to filter search results. He has come up with 40, can you add to the list?

1. Our Search History.
2. Our location
3. the browser we use.
4. the browsers version
5. The computer we use
6. The language we use
7. the time we need to type in a query
8. the time we spend on the search result page
9. the time between selecting different results for the same query
10. our operating system
11. our operating systems version
12. the resolution of our computer screen
13. average amount of search requests per day
14. average amount of search requests per topic (to finish search)
15. distribution of search services we use (web / images / videos / real time / news / mobile)
16. average position of search results we click on
17. time of the day
18. current date
19. topics of ads we click on
20. frequency we click advertising
21. topics of adsense advertising we click while surfing other websites
22. frequency we click on adsense advertising on other websites
23. frequency of searches of domains on Google
24. use of or google toolbar
25. our age
26. our sex
27. use of “i feel lucky button”
28. do we use the enter key or mouse to send a search request
29. do we use keyboard shortcuts to navigate through search results
30. do we use advanced search commands (how often)
31. do we use igoogle (which widgets / topics)
32. where on the screen do we click besides the search results (how often)
33. where do we move the mouse and mark text in the search results
34. amount of typos while searching
35. how often do we use related search queries
36. how often do we use autosuggestion
37. how often do we use sepell correction
38. distribution of short / general queries vs. specific / long tail queries
39. which other google services do we use (gmail / youtube/ maps / picasa /….)
40. how often do we search for ourself

Just found some great tips and information on filter bubbles.


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